Reimagining Finance: From Shared Services to Strategic Engine
Global Business Services leaders are expected to own outcomes - yet most still lack a single, unified view across ERPs, regions, and processes. The result? Teams optimize locally instead of strategically, AI initiatives stall before they prove value, and the GenAI gap widens.
Deloitte’s 2025 GBS Survey shows the disconnect plainly: 66% of GBS organizations rank GenAI as their #1 investment priority, but fewer than 10% have realized measurable financial benefit. In this webinar BrandSafway, Deloitte and Basware unpack what actually closes that gap - and how BrandSafway moved from 0% to 39% automated invoice matching in 12 months.
Key takeaways
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Why AI stalls in shared services: The blocker isn't model choice. It's fragmented data and unowned process, a pattern seen across 200+ GBS orgs.
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BrandSafway's turnaround: Rebuilt its AP foundations to go from 0% to 39% automatic invoice matching in 12 months, backed by data quality, governance, and control.
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End-to-end ownership: Unified invoice visibility across AP, procurement, and finance is the precondition for measurable AI ROI.
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Tools alone won't do it: Data quality, governance, and control matter more than tooling, and operating-model shifts are what make them stick.
Speakers:
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Dave Francis, Director GBS, BrandSafway
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David Griswold, Managing Director, Deloitte
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Andrew Fuhrmann, VP, Customer Success, Basware