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Making Sense of Analyst Evaluations: From Insight to Practical Use

July 17, 2026 |  9:00 AM ET / 3:00 PM CET 

A practical session on interpreting analyst research and applying it in real vendor evaluation decisions.

You've downloaded the Gartner report. Maybe the Forrester one too. But what do you actually do with them?

Independent analyst reports are widely used in enterprise technology selection, but the value comes from knowing how to read them correctly and translate them into action. 

In this 30-minute session, we’ll go beyond the headlines and break down how analyst evaluations are structured, what they actually signal, and how to use them effectively when comparing solutions and aligning stakeholders. 

You’ll also see how a global enterprise, Timken, used analyst research to validate assumptions, align internal teams, and move confidently toward a final decision. 

 Webinar details:

📅 July 17, 2026
🕘 9:00 AM ET / 3:00 PM CET

You'll learn how to:

  1. Understand where analyst reports fit in the evaluation and decision process
  2. Read evaluations with clarity: criteria, methodology, and positioning signals
  3. Apply analyst insights to vendor comparison and shortlisting
  4. Use research to strengthen internal alignment and decision confidence  

Speakers

Chris Blake

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Elizabeth Schossler

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